He graduated at the Istituto di Stato per la Cinematografia e la Televisione Roberto Rossellini, Rome, and attended the Centro Sperimentale di Cinematografia, Cinecitta’, Rome inin Film Directing. Together with his artist’s activity, Valeri has a 15 years experience in advertising which took him to different countries such as Italy, France, US and the Arab Emirates, working for: Agip, Alitalia, Armani, Audi, Banca Intesa, BMW, BNL Paris Bas, Citroen, Eni, Enel, Fendi, Iceberg, Nokia, Pirelli, Renault, Rolex, Telecom Triumph, Universal Studios e Vodaphone. He realised advertisements for: Italian Navy, Italian Ministry of Transport, Geox, Lebole Marzotto, Maserati and Playtex. He worked as a director, DOP, theatre unit still photographer, and wrote editorials for prestigious magazines such as Vogue Italia. He received various awards such as: New York Academy Festival, d&d London, and the Italian Art Directors Club Iapis Award for his campaign on street safety commissioned by the Italian Ministry of Public Infrastructures.